DKNY sponsors Decoded Fashion: The Fashion Hackathon To create an app with the most innovative ability based on the Council of Fashion Designers of America's mission of supporting the overall growth of American Fashion as a global industry. Registered teams will learn many pivotal industry issues prior to the event, and will have the chance to kick-off the Hackathon with THE FASHION BRIEF — a Q&A with famous designers and executives representing top brands — at 11 am on Saturday. They will open the Hackathon competition with a discussion of the industry’s hits and misses. Teams will also learn what solutions they are craving for, the types of startup pitches they like the most and the ones they do not. Where?
DKNY signs deal with New York Yankees DKNY Signs Sponsorship Deal with Yankees By Kelly O'Reilly Email | Print Updated at 5:58 PM EDT on Tuesday, Apr 6, 2010 There may be no crying in baseball, but as of the April 13 home opener for the Yankees, there'll certainly be fashion, in the form of new sponsor DKNY's new right center field billboard and title sponsorship of the dugout lounge at Yankee Stadium. It's quite an incredible feat to capture the attention of sports fans -- with clothing, no less -- during a game, but if anyone can do it, it's the one of city's patron brands, DKNY. In addition to a billboard, DKNY has taken over the entire dugout lounge, branding the heck out of the third baseline refuge for the premium seating ticketholders with promos and events, as well as a DKNY video loop. The move makes DKNY the first fashion brand to get placement in Yankee stadium, so it will be interesting to see if any other fashion brands follow suit. Published at 2:15 PM EDT on Apr 6, 2010 Email | Print