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Drifire

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Sponsor Summary
DRIFIRE a provider and devel­oper of high perfor­mance flame resis­tant (FR) fabrics and protec­tive apparel to the govern­ment, indus­trial and consumer markets. DRIFIRE, owned by Chicago’s Ster­ling Part­ners since its launch in 2006, makes flame-resistant apparel for every branch of the U.S. mili­tary as well as the oil, gas and chem­ical indus­tries and, in a part­ner­ship with sports equip­ment maker Oakley Inc., auto­mo­bile race teams.
Deal
01/2015
Dri

Drifire partners with Rahal Letterman Lanigan Racing Born on the battlefield, proven on the track and trusted by the most high-risk industries, DRIFIRE® high performance FR (flame resistant) offers protection where and when it matters most.Through the partnership, DRIFIRE® will provide flame resistant clothing to the both the sports car and Indy car teams. DRIFIRE’s entry into racing came when Oakley asked them to develop their latest base layer for motorsports. This partnership marks the first with a racing team at any level and is a strategic move within motorsports for the brand.“When I was racing, safety equipment was of the utmost importance and now as a team owner, I want the best available for our team as well and that is DRIFIRE®,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “They are constantly looking for ways to improve their product and that approach aligns with motorsports and Rahal Letterman Lanigan Racing.”"It's clear that RLL and DRIFIRE® share the same commitment to safety and high performance, making them a perfect fit for partnership,” said Darryl G. Schimeck, CEO of DRIFIRE®. “We are confident that our DRIFIRE Prime™ base layer, using drirelease® technology, will keep RLL's drivers and crews protected, comfortable and performing at their peak."The 2015 TUDOR United Sports Car Championship season begins on January 24 with the Rolex 24 at Daytona International Speedway and will be televised on a combination of Fox, Fox Sports 1 and Fox Sports 2. The Verizon IndyCar Series season begins on March 8 with the Brasilia Indy 300 and will be televised on NBCSN. PaddockTalk Perspective 

Read more at paddocktalk.com
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