Introduced in 2011, flipflop crafts well-balanced, delicious wines that signal good times and can be enjoyed at any occasion. Its portfolio of award-winning wines includes 10 varietals, and in 2015, flipflop became the first top 100 wine brand to offer its wine in cans. Flipflop is marketing the brand as a portable, convenient option "for all those occasions that call for the convenience of a can, such as beaches, parks, pools, sporting events, boats, campgrounds and airplanes." flipflop is also marketed at a number of high profile music festivals.