Groove Life launched in 2016 with the release of their flagship product, the Groove Ring. Founder Peter Goodwin wanted to wear a ring that showed his commitment to his family while meeting the demands of his work as an Alaskan guide and wilderness lodge owner. His creation not only offers durability and functionality, but rugged good looks, as well. The company has since moved its headquarters to Tennessee and now offers other products, including the first breathable watch band and the innovative Groove Belt.