Listerine signs deal with MTV European Music Awards Ahead of the world's biggest night in music, MTV today unveiled its digital and social 2016 MTV EMAs integrations, embracing fans-first innovation and bringing the audience at home closer to the show than ever before. From virtual reality to Messenger bots to social celebrity correspondents, MTV is using new technology and platforms to provide fans with an up-close look at the EMAs, experiencing content from the show everywhere, live.
Listerine partners with Sloane Stephens Stephens's personal appeal gets much of the credit for this, but she's also benefiting from good timing, given the dearth of top female tennis talent in the U.S., where it's been nearly a decade since someone not named "Williams" was exceptional. In fact, the cupboard of massively marketable American female stars from any sport is pretty bare. Skiing's Lindsey Vonn and soccer's Alex Morgan and Abby Wambach are terrific talents, but they don't compete on the biggest stages very often.