Lucky Brand signs deal with NASCAR Los Angeles, Calif. -- Los Angeles-based Lucky Brand, America's premier denim and lifestyle brand, has teamed up with NASCAR to create vintage inspired T-shirts. The NASCAR-licensed Lucky Brand tees evoke a feeling of authentic, all-American spirit -- true to both Lucky Brand and NASCAR's rich heritage. The initial line of signature men's retro graphic tees will be a nod to NASCAR's bold roots and the era that established them as the No. 1 form of motorsports in the United States.
Lucky Brand sponsors Los Angeles Kings EL SEGUNDO – October 5, 2015 - The Los Angeles Kings and Lucky Brand have announced the continuation of their partnership, to strengthen youth hockey and student athletes’ education in Southern California. This season, Lucky Brand is supporting several youth hockey development programs, including the Los Angeles Jr. Kings, the Lil’ Kings Learn to Play Hockey program, and the recently opened Education Center at the Toyota Sports Center.