POSI+IV signs deal with Women's British Open SponsorshipThursday, 10 July 2014 11:07POSI+IV have been announced as the Official Energy Drink for the 2014 Ricoh Women’s British Open.The tournament is taking place at Royal Birkdale for the sixth time from July 10 – 13 and will see 20 of the world’s top players compete for the coveted prize.The deal sees POSI+IV continue with their golf strategy following the recent deal with Ian Poulter. POSI+IV ambassador Ian Poulter described it as ‘‘the only energy drink on the market to service the golfing world.’’Nick Hampson, CEO of Quench Worldwide, said: ‘‘We are delighted to be partnering with the Ricoh Women’s British Open as it’s one of the world’s premier golf events.‘‘One of the pillars of POSI+IV is golf and we are proud to partner the event and make our drink available to the competitors.’’Shona Malcolm, CEO of the LGU said: ‘‘We are thrilled to have POSI+IV energy drinks on board as a partner and they are a great addition to our list of sponsors.“It will be really interesting to see what the players think of the product and we look forward to working with POSI+IV in the coming years.’’
POSI+IV signs deal with Ian Poulter SponsorshipWednesday, 21 May 2014 13:27International golfer Ian Poulter has become the global ambassador for new energy drink brand, POSI+IV. The multi year agreement, brokered by sports marketing agency Aurum PMG, will commence immediately. POSI+IV and Ian will create joint marketing collateral and social media engagement as part of the relationship.Poulter has previously been as high as number 4 in the world rankings and has a formidable Ryder Cup record, with the latest instalment at Gleneagles in September later this year.SpeakingfromWentworthinthebuilduptothisweeks'BMWPGAChampionship event, Poulter commentedonthepartnership"Iamexcitedtobeanambassadorto POSI+IV.Thedrinkisgreat, tastesfantasticandgivesaboostwhenneeded.Isee thisastheonlyenergydrinkonthemarketto servicethegolfingworld.The'CanDo' attitudeofthebrandmirrorsmymindsetandapproach.I'm lookingforwardtobeing apartofthePOSI+IVfamily."NickHampson,CEOatQuenchWorldwide,speakingonthepartnership,"Our ethosissimple'It'sa CanDoattitude',whichiswhyitisonlynaturalforustowantto workwithIan.Hehasthatattitude, theattitudeofawinner,andweallknowthat anythingcanbeaccomplishedwiththerightattitude! Wecan'twaittoworkwithIan andforthepublictofollowourstoryovertheforthcomingmonthsandyears."
POSI+IV signs deal with London Triathlon SponsorshipMonday, 14 April 2014 13:46Energy drink supplier POSI+IV has become the official hydration partner of the London Triathlon and the Leukaemia & Lymphoma Research Blenheim Palace Triathlon.Following their UK and Ireland launch in March 2014, POSI+IV has signed a three year sponsorship deal with the UK’s leading triathlon events until 2016.The London Triathlon is the world’s biggest triathlon event, taking place on 2-3 August 2014 with over 13,000 participants and 30,000 spectators. The Leukaemia & Lymphoma Research Blenheim Palace Triathlon, known as the season opener and best event for first-timers, is the UK’s second largest triathlon with over 7,000 participants and the UK’s most picturesque event taking place at the World Heritage Site, Blenheim Palace.James Robinson, IMG Challenger World Managing Director said: “We are thrilled to be working with a new innovative brand like POSI+IV which embraces the Can Do Attitude like our amazing participants. The brand will be a great addition to our events and I’m sure our participants will look forward to trying the product.”Commenting on the sponsorship deal, Nicholas Hampson from POSI+IV said: “POSI+IV are proud to be associated as the sole energy drink sponsor of the London and The Leukaemia & Lymphoma Research Blenheim Palace triathlons. POSI+IV look forward to supporting both amateur and professional athlete’s tough training regimes in the run up to this year’s events.”