Purple Wine Company was founded in 2001 by Derek Benham and is based in Graton, California. Its stated mission is to create wines that offer outstanding value, are high quality and consistent in style from vintage to vintage. Current brands include Avalon, BEX Riesling, Four Vines, Rock Rabbit and Cryptic. In 2012, Purple Wine Company was sold to <a href="https://sponsorpitch.com/sponsors/constellation-brands">Constellation Brands</a> for a reported $160 million.
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