Sponsor Summary

Created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay Z,Rocawear has annual sales of $700 million. Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.

Deal

11/2014

Rocawear partners with New York Yankees Jay-Z's fashion imprint partners with the baseball team.Jay-Z’s Rocawear has announced a partnership with the New York Yankees.According to a press release, Rocawear will have branded signage in Yankee stadium, in addition to integrated promotion through the 2012 season.“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”RELATED: Jay-Z Stars In Rocawear Advertisement "Marcy To Barclays"

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