Rue21 sponsors Fashion Institute of Technology WARRENDALE, Pa., Feb. 26, 2016 (GLOBE NEWSWIRE) -- rue21, inc., a leading teen specialty apparel retailer and one of the top 100 brands for millennials, today announced its Spring 2016 partnership with the Fashion Institute of Technology (FIT), which is ranked the third most influential fashion school in the world by the Business of Fashion. rue21 is the Spring 2016 sponsor of Merchandising Strategies, the capstone course for B.S. degree students majoring in Fashion Business Management. This course is designed to hone critical thinking skills by applying a hands-on approach to fashion-related concepts. This year’s focus on rue21 will benefit both the students and the retailer.