Magazine
Shape Magazine is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre and became the #1 women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazine Muscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to present Shape magazine, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline have an advanced medical degree, that cover models should look healthy rather than sexy, and that sexist language be avoided. Christine MacIntyre was the editor-in-chief until her death in 1988. Tara Kraft is the current editor-in-chief. Shape found a readership based on that formula. read more
Shape Magazine is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre and became the #1 women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazine Muscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to present Shape magazine, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline have an advanced medical degree, that cover models should look healthy rather than sexy, and that sexist language be avoided. Christine MacIntyre was the editor-in-chief until her death in 1988. Tara Kraft is the current editor-in-chief. Shape found a readership based on that formula. read more
Activity
Deal

Shape Magazine signs deal with Diva Dash 11/2014 Adventure Fit, a Boulder-based sports marketing company, announced today that due to an overwhelming response in 2012, the SHAPE Diva Dash, a women-only obstacle run, will grow from four to 10 events in 2013. The season kicks off February 23 in Atlanta, Georgia. It will also visit San Diego, Austin, Boulder, Fort Worth, Chicago, Washington DC, Boston, New York and Miami.

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