Sleep Train sponsors Mattress Firm Amphitheatre Sacramento and Chula Vista, CA – January 16, 2013 –Sleep Train, the West Coast’s number one mattress retailer, and Live Nation Entertainment (NYSE: LYV), the world’s largest live entertainment company, today announced a five-year marketing partnership that gives the Sleep Train the naming rights to Live Nation’s Chula Vista venue. Formerly known as Cricket Wireless Amphitheatre, this popular San Diego area music venue will now be called Sleep Train Amphitheatre.
Sleep Train signs deal with Sleep Train Pavilion Sleep Train Takes Over Chronicle PavilionPosted: April 13, 2006(CelebrityAccess MediaWire) -- Bill Graham Presents, operator of the Chronicle Pavilion, has struck a deal with a new sponsor, to rename the venue to Sleep Train Pavilion at Concord.The city, which owns the northern California venue, has negotiated a contract extension with BGP for an additional $740,000 over the next two years, and approved the name change this week. Signs on the road and at the pavilion will all be updated before the summer concert season begins, according to the Contra Costa Times.BGP also manages the Sleep Train Amphitheater in Marysville, near Sacramento.The $740,000 paid by the city will go toward paying off debts for the 12,500-capacity pavilions renovation a decade ago, about half of BGPs annual debt payment.Its the best deal were going to get from anyone to manage the pavilion, Concords assistant city manager Mark Deven told the Times. The economics of the live entertainment industry are very challenging right now. --by CelebrityAccess Staff Writers