TIME is an experiment in the culture of comfort and the function of style. It all began with two simple questions: Why do slippers have to look like they were made in the dark ages, and why do sneakers have to feel like they are made out of sandstone? Ryan Dougherty could not find an answer, so he began building one. This process quickly evolved into something he calls "slipification", making footwear look and feel better by focusing on designs that meld seamlessly with the materials from which they are crafted.

TIME has upgraded indoor-outdoor slippers to match this lifestyle. TIME connects function and form to turn slippers into a piece of the outfit that allows for psychological/mental relaxation, but stays true to the purpose of traditional slippers and notions of comfort. Function from the past combined with stylish designs looking at the future. That's what TIME does.