Sweetener
Truvia is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in the United States, surpassing both Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low. Nonetheless, the top-selling sugar substitute Splenda retains approximately 60% market share. Truvia competes against PepsiCo's PureVia brand of stevia-extract sweetener. read more
Truvia is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in the United States, surpassing both Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low. Nonetheless, the top-selling sugar substitute Splenda retains approximately 60% market share. Truvia competes against PepsiCo's PureVia brand of stevia-extract sweetener. read more
Activity
Follow

Frantz Coutard is now following Truvia

02/07/2021
Deal

Truvia sponsors Food Network 10/2017 MINNEAPOLIS, Oct. 2, 2017 /PRNewswire/ -- The Pillsbury® Bake-Off® Contest is back with a new twist and we are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking out your family's favorite recipes and the inspiration and stories behind them.

See more updates for Truvia

Join SponsorPitch
If you currently work at this organization, click the “Do you work here?” button to request editing privileges.
This SponsorPitch page is about Truvia and contains information about this organization's sponsorship activity, sponsorship decision makers and sponsorship preferences. This page is not endorsed by or affiliated with Truvia, though it may be actively managed and updated by company representatives. If you currently work at this organization, click the Do you work here button to request management privileges. All trademarks, service marks and copyrights are property of their respective owners.