UNIQLO partners with TikTok Through TikTok's fully immersive and interactive content experience, the #UTPlayYourWorld campaign creatively channels the brand philosophy of UNIQLO UT - "Wear Your World". By allowing users to capture and share their own "UT moments", TikTok provides an opportunity for users to express their creativity and allows the brand to build an affinity with a wide range of audiences.
UNIQLO signs deal with Swedish Olympic Committee UNIQLO and the Swedish Olympic Committee jointly hosted an international press conference in Tokyo today to announce a formal partnership where UNIQLO becomes the Main Olympic Partner and Official Clothing Partner for the Swedish Olympic and Paralympic teams.
UNIQLO sponsors Museum of Fine Arts, Boston BOSTON (September 15, 2017)—The Museum of Fine Arts, Boston (MFA), and UNIQLO USA today announced a 10-year partnership that will support a variety of new programs highlighting Japanese art and culture. Through the collaboration, the MFA is developing a range of initiatives this fall and winter, including Saturday morning art-making sessions for families, December School Vacation Week activities and The Boston Festival of Films from Japan (BFFJ). A longtime supporter of arts and culture, UNIQLO became part of the Boston community in spring 2015 when six new locations opened in the area, including a flagship store on Newbury Street. The MFA partnership is the latest for the Japan-based company, which currently supports art and culture initiatives worldwide. The Museum’s ties to Japan date to 1890, when the MFA became the first museum in America to establish a Japanese collection and appoint a curator specializing in Japanese art. Today, the Museum’s collection of Japanese art is celebrated as the finest outside of Japan. The UNIQLO partnership also underscores MFA 2020, the Museum’s three-year strategic plan that creates a road map for the future, fostering new connections between the Museum, the city of Boston and the global art community. Japanese Programs at the MFA are generously supported in part by UNIQLO USA.