Universal Pictures sponsors Snapchat Brief: Universal Pictures last week launched a campaign on Snapchat to promote "Trolls World Tour," per an announcement shared with Mobile Marketer. The campaign includes an augmented reality (AR) lens for Snapchat users to transform their selfies into characters from the animated movie. The movie sequel skipped its theatrical release because of the COVID-19 pandemic.The "Trolls" lens also is available in the desktop version of Snapchat, letting users decorate their home video calls with digital images inspired by the movie sequel. The Snap Camera desktop tool has seen a 10-fold surge in downloads as people use their computers for video chats, per the company. Insight:
Universal Pictures sponsors Discovery Channel's Shark Week Hyundai is diving into Discovery’s Shark Week for the first time in years using a package that includes custom content, exclusive ad opportunities, in-show messaging and multi-platform support to put some teeth into a new campaign for its line of SUVs.