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Virgin Trains

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UK

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Sponsor Summary
Virgin Trains is a train operating company in the United Kingdom owned by Virgin Group and Stagecoach that has operated the InterCity West Coast franchise since 9 March 1997. Virgin Trains operate long-distance passenger services on the West Coast Main Line between Greater London, the West Midlands, North West England, North Wales and Scotland. The service connects the major cities of London, Birmingham, Manchester, Liverpool, Edinburgh and Glasgow which have a combined metropolitan population of over 18 million people.
Deal
05/2017

Virgin Trains signs deal with Doncaster Rovers F.C. Earlier this year, Virgin Trains confirmed that it would sponsor the club’s training kit and the company has now confirmed it will be the official shirt sponsor of Doncaster Rovers for two seasons. Virgin Trains has long been a supporter of the club and its iconic logo will now feature on the kit. With 55 trains a day to and from Doncaster to London, Virgin Trains has an important role in supporting the local community and connecting fans, players and businesses together.The shirt design includes key moments from Rovers’ past 10 years emblazoned on the traditional red hoops, which have been chosen by supporters and form a key part of the design on the home shirt. The red hoops of the home shirt pay tribute to special dates, games and players that tell the story of Doncaster Rovers and the journey the club has been on over the years. The away shirt features a hoop for each year at the Keepmoat Stadium in bright green.Andrew Whitham, head of commercial affairs for Club Doncaster, said: “We are pleased to be working with such a well-known company like Virgin Trains which is a great supporter of the local area. This partnership builds on our promotion back to League One and is another sign of the development of Club Doncaster.“We marked the 10th anniversary of our move to the Keepmoat Stadium this season, so I’m delighted we could celebrate the best moments of the past decade as chosen by the most important people at the club – the fans.”Paul Smith, regional commercial manager for Virgin Trains on the east coast, said: “We’re really proud of what Doncaster Rovers has achieved over the last season and are excited to be part of their promotion story.“We love to play a role in helping and celebrating the success of local people and communities on our route, and this shirt sponsorship is a great opportunity to show just how important Doncaster is to us. We hope the club will continue to go from strength to strength in their new kit, as they celebrate ten years at the Keepmoat Stadium and their return to League One.”Supporters will be able to see the shirt displayed at Doncaster Station over the next week as well as read the memories from the last ten years on a big screen outside the venue.The shirt will be available for Rovers fans to pre-order from the 1st June. The club will release more details of how to do this closer to the time.Rovers season memberships for 2017/18 are on sale now, and available from the Club Doncaster Box Office on 01302 762576 or tickets.clubdoncaster.co.uk.

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