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WDM Footwear

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USA-WI

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Sponsor Summary
WDM launched Moral Code in 2018 as one of the first direct-to-consumer menswear brands that cut out the middleman to make luxury leather footwear and accessories available at affordable prices. In 2019, WDM expanded its digitally native brand with the opening of its first physical retail location, the Milwaukee Boot Company, based in Milwaukee’s Walker’s Point neighborhood. Then, in August 2020 amidst the pandemic, WDM released the first Milwaukee Boot Co collection online, a line of premium leather boots and accessories inspired by Milwaukee’s deep history in leather goods—and developed in response to the menswear industry’s major shift towards the casualization of footwear.
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