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Sponsor Summary
Yoplait is an internationally franchised brand of yogurt jointly owned by United States-based food conglomerate General Mills and French dairy cooperative Sodiaal. In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-ops, "Yola" and "Coplait", merged, becoming "Yoplait". Their logo is a six-petaled flower designed by Phlippe Morlighem,[1] each petal representing one of the six main cooperatives founders. A redesigned logo which has been slowly rolled out since the late 2000s now uses a flower with only five petals. On May 18, 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand's main operating company Yoplait SAS, and a 50% interest in a related company owning the brand's intellectual property, with Sodiaal retaining the remainder.[2] The announcement of the completion of the acquisition was made on 1 July 2011.[3]
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