Sponsor Summary

Zumba is a Colombian dance fitness program created by dancer and choreographer Alberto "Beto" Perez during the 1990s.[1] Zumba involves dance and aerobic elements. Zumba's choreography incorporates hip-hop, soca, samba, salsa, merengue, mambo, martial arts, and some Bollywood and belly dance moves. Squats and lunges are also included.[2] Zumba does not charge licensing fees to gyms or fitness centers.[3] There are 12 million people taking weekly Zumba classes in over 110,000 locations across more than 126 countries.[4]

Deal

11/2014

Zumba Fitness partners with Susan G. Komen for the Cure Building on their success in 2010, Susan G. Komen for the Cure is proud to announce that Zumba Fitness® Party in Pink™ Zumbathon™ Charity Events had another stellar season in 2011 by surpassing 1300 events in the US and internationally and raised nearly $1.2 million. In 2012 Zumba Fitness® has recommitted in the fight against breast cancer and has goals of reaching 1800 events nationally and internationally and surpassing the $1 million mark.

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