Sponsor Summary

Zumba is a Colombian dance fitness program created by dancer and choreographer Alberto "Beto" Perez during the 1990s.[1] Zumba involves dance and aerobic elements. Zumba's choreography incorporates hip-hop, soca, samba, salsa, merengue, mambo, martial arts, and some Bollywood and belly dance moves. Squats and lunges are also included.[2] Zumba does not charge licensing fees to gyms or fitness centers.[3] There are 12 million people taking weekly Zumba classes in over 110,000 locations across more than 126 countries.[4]

Deal

11/2014

Zumba Fitness signs deal with Susan G. Komen for the Cure Building on their success in 2010, Susan G. Komen for the Cure is proud to announce that Zumba Fitness® Party in Pink™ Zumbathon™ Charity Events had another stellar season in 2011 by surpassing 1300 events in the US and internationally and raised nearly $1.2 million. In 2012 Zumba Fitness® has recommitted in the fight against breast cancer and has goals of reaching 1800 events nationally and internationally and surpassing the $1 million mark.

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