With a SponsorPitch subscription you get free registration to Sponsorship Mastery Masterclass Series. This interactive series cover best practices on common sponsorship skills such as pricing your sponsorship packages and preparing effective proposals. Following each masterclass you'll get worksheets to help you hone your new skills. With a SponsorPitch subscription, you also get access to a bonus recording as well as access to any you may have missed in 2021!
Sponsorpitch mastery
Upgrade to a subscription for free access to monthly Sponsorship Mastery masterclasses!
Upcoming subscriber Masterclasses:
All masterclasses are LIVE trainings and will be held at 11:00 PST on the dates listed below
  • February 4th, 2021: Move from Stuck to Unstoppable and Win the Day!
    You might say to yourself: “Ugh. Stuck. How did I get here, again?” You don’t need a map; you need a compass. With the right mindset, you can get unstuck every time, unite your team, organization, and sales process. Tap into your superpowers!         
  • March 4th, 2021: Go from Prospect to Partner in Record Time
    The sales cycle may seem unpredictable. Sometimes it’s a beautiful ballet, and sometimes it’s a slog. Untangle the mystery with our proven, repeatable 7-step process honed by sponsorship masters over the past two decades. From prospecting and getting in front of new sponsors, to creating a winning proposal and closing the deal, plus flawless execution of a sponsorship program and much more. Master the steps and master sponsorships. 
  • April 1st, 2021: Ten Biggest Mistakes You Should Never Make If You Want to Close a Deal
    We all make mistakes. Avoid pitfalls – common and uncommon– by including vital language in sponsorship proposals and contracts. Hold your pricing integrity and maintain your negotiating strength with deep awareness and the right words. 
  • May 6th, 2021: Cool Sponsor Activation Ideas that WOW Your Audience
    This is the session for BIG IDEAS. The best activation ideas put the audience at the center, improve the audience experience, and solve problems. Brands want to be wowed by creative engagement with audiences. They expect events, teams and properties to deliver something fresh.      
  • June 3rd, 2021: Deliver Powerful Presentations so You Can Win More Partners
    Showing up with your BEST presentation isn’t magic. Virtual presentations are here to stay, so specific guidance and practical ideas about how you tell your story both in-person and on-camera are critical. Jen Mueller and Paula Beadle are sharing their recipe!  
  • July 1st, 2021: Do Customized Creative Ideas Really Matter?
    In short, customized creative ideas are the soul of sponsorship. Sometimes, basic ideas are fine, but your cool ideas are what set you apart. The value in sponsorship isn’t in your assets... it’s in your ideas. Learn when a simpler approach is more effective, and when a big idea is the smarter approach. Let’s rethink tiered packages and menus by putting assets first. 
  • August 5th, 2021: How to Price Sponsorships Without Losing Your Mind
    Pricing is our #1 challenge. Identifying assets, determining the right pricing strategy, and packaging benefits is both art and science. The current models are complex. In this session, we share our secret sauce and share cutting-edge ways to develop an essential framework for your sponsorship program. 
  • September 2nd, 2021: Actions to Take that Turn Data into Deals
    There's a lot of great data and research out there about sponsorships, but how do you use it to better serve your partners better? We share our annual study and explore in-depth ways on how to turn data into deals! 
  • October 7th, 2021: How to Create a Sponsorship Culture Even if No One Cares
    Culture. You either buy into what precedes you, or you influence and shape it. It’s your choice. A key component to success is creating an environment where everyone is invested in overall goals and outcomes. Discover specific steps to implement in every workplace to improve culture and unify sponsorship efforts.
  • November 4th, 2021: A Look Behind the Curtain Reveals Sponsor Secrets
    Let’s look behind the curtain! What is lifelike on the other side? Sponsorship decision-makers in sporting and events will share what is really happening behind the scenes. You may be surprised by their day-to-day life!    
  • December 2nd, 2021: How Bad Ass Leaders Will Win the Year Ahead
    Our badass panel discussion on BIG and BOLD moves for 2022 will give you an insider track on forward-thinking. This vital conversation will change your game.
  • January 6th, 2022: A Step-by-Step Guide to Creating a Sales Plan
    You need a plan. Clear goals. A proactive approach. We share a concise step-by-step strategy and critical insights on facilitating planning sessions, developing the right plan, and presenting it in a way that connects and ignites action. Everyone leaves this session with a sales plan outline for 2022!
Bonus Recording and Checklist: Create Powerful Proposals to Close More Deals (this will be available immediately)
by The Sponsorship Collective
Feb 17, 2021 at 10:58 AM

Fall in Love with the Problem in Sponsorship

by Sales Insights Lab
Feb 11, 2021 at 11:37 AM

Prospect Says, "I don't have time..." And You Say...

by The Sponsorship Collective
Feb 05, 2021 at 10:38 AM

Your Sponsors are Lying to You

by Sales Insights Lab
Feb 05, 2021 at 10:37 AM

How to Talk Anyone into Doing Anything

by The Sponsorship Collective
Jan 29, 2021 at 19:13 PM

Meeting Prep

by The Sponsorship Collective
Jan 29, 2021 at 19:10 PM

Sponsorship ABC's

by The Sponsorship Collective
Jan 21, 2021 at 11:33 AM

Sponsorship Prospecting Made Easy

by Sales Insights Lab
Jan 15, 2021 at 11:07 AM

How To Crush Any Cold Calling Objection

by The Sponsorship Collective
Jan 15, 2021 at 11:06 AM

Do This Immediately After Signing a New Sponsor

by Sales Insights Lab
Jan 07, 2021 at 10:49 AM

5 Basic Principles of Selling