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The Sport: Roller Derby is the fastest growing sport in the U.S. among women. There are more than 400 leagues and over 16,000 registered participants worldwide, with the numbers growing daily… And none are as big as the L.A. DERBY DOLLS! The L.A. Derby Dolls are one of only 6 leagues nationwide who skate on a banked track. Banked Track Roller Derby creates an explosion of speed and style, with skaters propelling into one another like weapons of mass destruction The Fans: Derby Dolls fans are avid, loyal and maybe just a bit crazy. With an affinity level of over 85%, fans support brands associated with The Derby Dolls with their purchase power. The Fans come from all walks of life, with average household income over $80K. The fan base of trend setters & influencers are made up of the 22-35 demographic and, with the addition of our webcast is now all-ages!