November 09, 2017
Heineken signs on as official sponsor for Evite

Participating in this sponsorship deal:

Data Screen shot 2017 11 09 at 12.01.04 pm
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WHITE PLAINS, N.Y., Nov. 7, 2017 /PRNewswire-USNewswire/ -- Heineken® today announced its 'Drink OR Drive' campaign to change consumer behavior and promote responsible decision-making over the holidays. From November 3, 2017, to January 3, 2018, Heineken® is using the Evite® digital invitation platform to encourage consumers aged 21+ to decide early on - at the point of RSVP - whether they will be drinking or driving at holiday events and celebrations. As part of the campaign, Evite users in 11 cities will also receive discounted Uber rides from Heineken®.
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