December 01, 2014
Hershey's signs on as official sponsor for ESPN College GameDay

Participating in this sponsorship deal:

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HERSHEY, Pa., Dec 01, 2014 (BUSINESS WIRE) --Reese’s Peanut Butter Cups, the perfect combination of chocolate and peanut butter, and ESPN today announce a new multi-year program surrounding key ESPN College Football properties. Effective immediately, the Reese’s brand will serve as an official sponsor of the new College Football Playoff (CFP), official sponsor of ESPN College GameDay Built by the Home Depot and proud sponsor of ESPN College Football. As part of the agreement, the Reese’s brand will secure promotional rights to the College Football Playoff, College GameDay and ESPN College Football trademarks for use in advertising, on-pack, point-of-sale displays and more. The Reese’s brand will also bring the experience of perfect combination of chocolate and peanut butter right to college football fans with on-site activation at the inaugural College Football Playoff National Championship in Arlington, Texas, on January 12, 2015.
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