April 10, 2017
Kimo Sabe Mezcal signs on as official sponsor for South by Southwest

Participating in this sponsorship deal:

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Austin, Texas (March 8, 2017) — Kimo Sabe has signed a three-year deal to become the official and exclusive mezcal sponsor of SXSW. The deal commences with this year’s South By Southwest Conference, where Kimo Sabe will hold numerous high-profile activations, including hosting numerous happy hour parties at the Trusted Friends Lounge inside the Austin Convention Center, a sampling exhibit at the Lady Bird Lake Outdoor Stage at live music events, as well as many other surprise pop-up activations throughout the festival.
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