February 12, 2015
KT Tape signs on as official sponsor for James Harden

Participating in this sponsorship deal:

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Watch a recent Houston Rockets game or check out pictures featuring highlights from a Rockets match-up and it would be remiss of you to not notice a prominent design on James Harden’s right shoulder.  The black tape (sometimes bearing color), unlike Harden’s trademark beard, is not meant to be decorative.  Instead, the elastic sports tape is worn by Harden to provide pain relief and support for his injuries and aggravation.  It is also the source of a new revenue stream for the Rockets shooting guard .
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