SHANGHAI, March 17, 2017 /PRNewswire/ -- The grand opening ceremony of the International Champions Cup China took place in Shanghai, with event organizers revealing that thousands of fans are eagerly looking forward to the 2017 competition in July. In addition, at the press conference for the competition launch, the alliance between the International Champions Cup and Neo Financial, a division of Neo Capital, announced a new public welfare project 'Neo kids'. The latter will be the exclusive public interest partner for the tournament, and the event's only partner in the online finance industry.