CHICAGO, Aug. 8, 2017 /PRNewswire/ -- OptionIt, the leading provider of access to the most in-demand sporting events, in a multi-year arrangement with the College Football Playoff (CFP), today announced the launch of its CFP RSVP platform, an early reservation marketplace that allows fans to reserve face-value tickets to the College Football Playoff National Championship to be held Monday, January 8, 2018, at the new Mercedes-Benz Stadium in Atlanta, Georgia.