May 27, 2016
Tourism Malaysia signs on as official sponsor for La Liga

Participating in this sponsorship deal:

Logo Laliga logo
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This deal is expected to drive interest for Malaysia as a tourist destination, leveraging on the football league’s presence in Asia. Football is a well-loved sport in the region and LaLiga has a strong fan-base in China, Taiwan, Hong Kong, South Korea, Japan, Macau, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Myanmar, Cambodia, Laos, Brunei, India, Sri Lanka, Pakistan and Maldives, where the branding will be visible. As the Tourism Destination Partner for Asia, Malaysia will have brand exposure in over 20 countries with approximately 186 million total viewership. 
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