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August 13, 2018
United Airlines signs on as official sponsor for Michelin Guides

Participating in this sponsorship deal:

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CHICAGO, Aug. 13, 2018 /PRNewswire/ -- In an effort to continue offering travel inspiration while highlighting some of the top cities in the U.S., United Airlines today announced a new partnership as the official airline partner of the MICHELIN® Guides USA. Created in France in 1900, the MICHELIN Guide was originally published as an aid to the very first motorists and was filled with handy information such as maps, how to change a tire, where to fill up with petrol and the best places to eat and sleep. The four MICHELIN Guides for the USA highlight cities known for tourism and cuisine – New York, Washington D.C., San Francisco and Chicago – all of which serve as hub markets for United.
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