Gill North America partners with Antigua Sailing Race Week Sail-World.com : Antigua Sailing Week and Gill NA join for 2014 edition onwards Antigua Sailing Week and Gill NA join for 2014 edition onwards Antigua Sailing Week is well-regarded the world over for incredible racing conditions. Surfing through some of the best sailing waters on the planet in brilliant sunshine is every sailorâs idea of utopia, but sunburn can utterly mess up your dreams. Wearing the proper clothing is essential and Antigua Sailing Week is proud to announce that Gill North America has come on board as Official Exclusive Clothing Sponsor. David Pritchard, President of Gill North America, spoke about the partnership with Antigua Sailing Week and the Antigua Sailing Week Gill collection. 'Antigua Sailing Week is a very well organised event with growing participation and our involvement is a natural extension of our regatta support in the Caribbean. Gill has enjoyed a growing market share in the Caribbean over the past five years, in part due to the development of our UV ranges ideally suited to the region. We are therefore delighted that we have the opportunity to work with Antigua Sailing Week for 2014 and onwards.' The Antigua Sailing Week Gill collection is a combination of marine causal and technical styles including the new Elements collection. Elements styles look great on or off the boat and are made from a very comfortable cotton fabric. The collection will also feature branded UV technical shirts and hats. For the Caribbeanâs warm water, warm air, wet conditions these quick-dry fabrics are fabulous - very breathable fabrics that manage the high air temperatures well. Everything Gill offers is innovative and good value. Product quality is a key driver in the business. It's part of the value-added that Gill offers every customer and the Antigua Sailing Week Gill collection will be no different. Other Gill branded items will also be available such as knee pads and gloves. 'Antigua Sailing Week is delighted to welcome such a well-known sailing brand to partner the regatta,' commented Alison Sly Adams, Head of Marketing. 'This partnership further endorses Antigua Sailing Weekâs positive trend towards focusing on the sailors and ensuring we are giving them more of what they want, encapsulated by our tagline âwhere sailing comes firstâ. Gill produces a fantastic range of clothing made from fabrics ideally suited to the Caribbean climate. Weâre looking forward to a long and successful partnership.' Antigua Sailing Week Collection - Gill North America The initial Antigua Sailing Week Gill collection is currently being developed and will include a launch in hotels and other retail outlets around Antigua and an online store front where crew will be able to order team shirts in advance of the regatta as well as individual items from the full Antigua Sailing Week Gill collection. Visit Antigua Sailing Week for more info on the regatta and check out the entire Gill collection at Gill North America. by Kathy Lammers Tweet Click on the FB Like link to post this story to your FB wall http://www.sail-world.com/index.cfm?nid=1155672:57 PM Wed 9 Oct 2013 GMTClick here for printer friendly version Click here to send us feedback or comments about this story. An Error occurred! Please try again.
Chivas Regal partners with Antigua Sailing Race Week There is an interesting paradox that makes selling yacht racing an interesting challenge at the moment. On the one hand, the sport attracts a desirable demographic of wealthy consumers, while on the other, the America’s Cup and others are trying to dymystify and simplify the sport for wider, more mass-market appeal. However, while there is a crossover between participation in and consuming of sailing, events like Antigua Sailing Week and Cowes Week, should be able to continue to attract brands who don’t mind a bit of elitism. Chivas Announced as Sole Diamond Sponsor of Antigua Sailing Week.