Geico partners with East Coast Hockey League ORLANDO, Fla. – The ECHL announced today a new, multi-year partnership with auto insurance giant GEICO. Per the agreement, GEICO will become the Official Auto Insurance of the ECHL and will receive first-of-its-kind branding as the official goal sponsor for all 27 U.S. based teams. With this, goal posts around the entire league will be changed in color from the traditional red to GEICO blue and adorned with the insurer’s logo. In addition, GEICO will receive a multitude of marketing assets across the 28-team league. The announcement was made from the Amway Center in Orlando, home of the ECHL’s Orlando Solar Bears. This agreement was brokered by Denver-based Impression Sports & Entertainment (ECHL) and Division ONE Sports (GEICO).
Essensa signs deal with East Coast Hockey League NEW YORK – Essensa, a national group purchasing organization, is pleased to announce its exclusive sponsorship agreement with the ECHL, the Premier ‘AA’ Hockey League in North America. Essensa will provide significant savings for the governing body of the league serving as the exclusive group purchasing organization of the ECHL, and will also become the Presenting Sponsor of the ECHL League Board of Governor and Marketing Meetings held in June each year. The agreement, which was brokered by Denver-based Impression Sports & Entertainment, runs for one year and may be extended through the 2018-19 season.