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BattleFrog Obstacle Race Series signs deal with Fiesta Bowl 12/2015 As part of an agreement with ESPN, BattleFrog, the nation’s leading outdoor fitness event and obstacle race organizer, has secured the title sponsorship of the 45th Annual Fiesta Bowl. Featuring two at-large, top-ranked teams the game, now coined the ‘BattleFrog Fiesta Bowl,’ will be played on January 1, 2016 at University of Phoenix Stadium.