Viking River Cruises signs deal with Discovery Times Square LOS ANGELES, March 21, 2016 /PRNewswire/ -- Viking Cruises® (www.vikingcruises.com) today announced that it has signed on as presenting sponsor of The Vikings Exhibition, which recently debuted in New York City's Discovery Times Square. The new deal builds on Viking's commitment to supporting cultural programming around the world, with current and past partners including PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Victoria & Albert Museum, the RHS Chelsea Flower Show, the Museum of Russian Art and the Terra Cotta Warriors exhibition. The company also sponsored this exhibition during its successful tenure at Chicago's Field Museum in 2015.
Viking River Cruises signs deal with The Great British Baking Show LOS ANGELES, Jan. 28, 2015 /PRNewswire/ -- Viking Cruises (www.vikingcruises.com) today announced that it has signed on as a sponsor of The Great British Baking Show, which recently premiered on PBS stations in the U.S. The new deal extends Viking's presence on PBS beyond its highly visible partnership with the celebrated series MASTERPIECE, which includes the Emmy® Award-winning series Downton Abbey and Sherlock. Similar to its MASTERPIECE sponsorship, Viking commercials will bookend each episode of The Great British Baking Show, airing on Sundays at 8 p.m. in January and February. Viking will also leverage recipes from the show across its marketing channels.
Viking River Cruises partners with Los Angeles Philharmonic LOS ANGELES, July 11, 2013 /PRNewswire/ -- Viking Cruises (www.vikingcruises.com) has signed on as the official cruise line sponsor of The Hollywood Bowl for the 2013 concert season. Viking Cruises, which is based in Woodland Hills, will be the title sponsor of six Los Angeles Philharmonic concerts beginning with the July 16 performance of Elgar's Cello Concerto. The LA Phil sponsorship builds on the company's commitment to supporting cultural programming; Viking is also a national corporate sponsor of PBS' MASTERPIECE.