Viking River Cruises sponsors National Geographic Channel LOS ANGELES, April 19, 2017 /PRNewswire/ -- Viking Cruises® (www.vikingcruises.com) today announced it has signed on to sponsor National Geographic's first fully scripted global anthology series, "Genius," which in its debut season tells the story of the 20th century's most brilliant icon, Albert Einstein. The new premier partnership with National Geographic builds on Viking's continued commitment to supporting enriching cultural programming, with current and past partnerships including PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Munch Museum and more. During the global premiere of Genius on April 25 at 9 p.m. ET/PT on National Geographic, Viking will showcase a new brand campaign entitled "Time," featuring Torstein Hagen, Founder and Chairman of Viking Cruises. A lifelong admirer of Einstein, Hagen, who is also a physicist, shares Einstein's interest in the concept of time and often refers to time as "the only scarce commodity." The campaign debuts today and will roll-out across additional marketing channels throughout the show's 10-part global event series on National Geographic.
Viking River Cruises partners with Discovery Times Square LOS ANGELES, March 21, 2016 /PRNewswire/ -- Viking Cruises® (www.vikingcruises.com) today announced that it has signed on as presenting sponsor of The Vikings Exhibition, which recently debuted in New York City's Discovery Times Square. The new deal builds on Viking's commitment to supporting cultural programming around the world, with current and past partners including PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Victoria & Albert Museum, the RHS Chelsea Flower Show, the Museum of Russian Art and the Terra Cotta Warriors exhibition. The company also sponsored this exhibition during its successful tenure at Chicago's Field Museum in 2015.
Viking River Cruises signs deal with The Great British Baking Show LOS ANGELES, Jan. 28, 2015 /PRNewswire/ -- Viking Cruises (www.vikingcruises.com) today announced that it has signed on as a sponsor of The Great British Baking Show, which recently premiered on PBS stations in the U.S. The new deal extends Viking's presence on PBS beyond its highly visible partnership with the celebrated series MASTERPIECE, which includes the Emmy® Award-winning series Downton Abbey and Sherlock. Similar to its MASTERPIECE sponsorship, Viking commercials will bookend each episode of The Great British Baking Show, airing on Sundays at 8 p.m. in January and February. Viking will also leverage recipes from the show across its marketing channels.