Snapshot
May 26, 2016

7Up signs on as official sponsor for Bonnaroo Music & Arts Festival

Participating in this sponsorship deal:

Open uri20141112 50798 1yjxn26 Bonnarroo logo

About Sponsor:

7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by <a href="http://sponsorpitch.com/sponsors/1154">Dr Pepper Snapple Group</a> in the United States, and PepsiCo (or its licensees) in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra. The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. For more info on 7-Up, also visit the <a href="http://sponsorpitch.com/sponsors/1154">Dr. Pepper Snapple Group page</a>.

About Property:

The Bonnaroo Music and Arts Festival is an annual four-day music festival developed and produced by Superfly Presents and AC Entertainment; since its first year in 2002, it has been held at what is now Great Stage Park on a 700-acre (2.8 km²) farm in Manchester, Tennessee, USA.

Activation Locations
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional