Snapshot
July 23, 2019

American Apparel signs on as official sponsor for Hard Summer Music Festival

Participating in this sponsorship deal:

Data Hard

About Sponsor:

American Apparel is a clothing manufacturer, distributor, and retailer in the United States.[3] It is a vertically integrated clothing manufacturer, wholesaler, and retailer that also performs its own design, advertising, and marketing. It is best known for making basic, solid-color cotton knitwear such as T-shirts and underwear, but in recent years it has expanded—to include leggings, leotards, tank tops, vintage clothing, dresses, pants, denim, nail polish, bedding and accessories for men, women, children, babies, and dogs in various prints and colors.

About Property:

Los Angeles' biggest summertime music event, returns this year for its sixth annual edition as a two-day festival Saturday, August 3 and Sunday, August 4 at Los Angeles State Historic Park with performances from leading artists in the electronic and hip-hop worlds, including Knife Party, Justice (DJ Set), Duck Sauce, Dog Blood, Bassnectar, Empire of the Sun, 2 Chainz, Zedd, Crystal Castles, Baauer, Dillon Francis, Azealia Banks and many more. HARD SUMMER will also serve as the only U.S. stop of the Ed Banger 10-Year Anniversary Tour with the Ed Banger 10th Anniversary Stage featuring Justice (DJ set), Breakbot Live, BUSY.P Ed Banger Megamix, Feadz, Mr. Oizo, So Me and special guest Brodinski. HARD SUMMER will also host the Dirtybird Players Stage featuring Claude VonStroke and members of his Dirtybird Records crew. Since launching in 2008, HARD SUMMER has become the largest ticketed music festival in the city of Los Angeles, expanding as a two-day event last year for the first time in the festival's 6-year history.

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