Asahi Beer signs on as official sponsor for Japan Rugby Football Union
Participating in this sponsorship deal:
About Sponsor:
Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market. The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 it introduced Asahi Super Dry, which initiated the Japanese craze for dry beer; this led in turn to Asahi's dramatic turnaround in business performance, and its surpassing of former second ranker Sapporo Brewery in sales and profits.
About Property:
The Japan Rugby Football Union (JRFU; Japanese: 日本ラグビーフットボール協会, Nihon Ragubi- Futtobo-ru Kyo-kai) is the governing body for rugby union in Japan. It was formed November 30, 1926, and organises matches for the Japan national team.