Barcel signs on as official sponsor for Los Angeles Lakers
Participating in this sponsorship deal:
About Sponsor:
Barcel is a maker of tortilla, potato chips and other confectionery and snack foods. It is a unit of Grupo Bimbo created in 1950. It is based in Lerma, Mexico. A different company with the same name, but operating in Chile, was acquired by PepsiCo in 1998.
About Property:
The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers compete in the National Basketball Association (NBA), as a member club of the league's Western Conference Pacific Division. The Lakers play their home games at Staples Center, an arena shared with the NBA's Los Angeles Clippers, the Los Angeles Sparks of the Women's National Basketball Association, and the Los Angeles Kings of the National Hockey League.[4] The Lakers are one of the most successful teams in the history of the NBA, and have won 16 NBA championships, their last being in 2010. As of 2015, the Lakers are the second most valuable franchise in the NBA according to Forbes, having an estimated value of $2.7 billion.[5]