Beck's signs on as presenting sponsor for Hot 97 Summer Jam
Participating in this sponsorship deal:
About Sponsor:
Beck's Brewery, also known as Brauerei Beck & Co., is a German brewery in the northern German city of Bremen and is the world's best selling German beer and sold in nearly 90 countries. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.
About Property:
Summer Jam is the annual hip-hop fest held in East Rutherford, New Jersey and sponsored by New York-based radio station Hot 97FM. Normally held in June, the concert features the most popular acts that hip-hop and R&B have to offer in a particular year.