Blue Cross Blue Shield signs on as official sponsor for Austin Trail of Lights
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The Austin Trail of Lights is a holiday festival held each December in Austin, Texas. Started in 1964, the annual Trail of Lights celebration in Austin's Zilker Park entertains local and global visitors for a unique holiday experience framed by more than 2 million lights.