Blue Cross Blue Shield signs on as official sponsor for Birmingham Bowl
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The Birmingham Bowl (formerly known as the PapaJohns.com Bowl and the BBVA Compass Bowl) is a post-season NCAA-sanctioned Division I-A college football bowl game approved in April 2006 and played annually at the 71,594-seat Legion Field in Birmingham, Alabama, U.S. ESPN Regional Television (doing business as ESPN Plus, a subsidiary of ESPN) owns and manages the bowl's operations, sponsorships and marketing, including broadcast of the game on ESPN.[2] The University of Alabama at Birmingham (UAB) also provides marketing, management and game-day operations support.