Snapshot
November 06, 2017

Dollar General signs on as official sponsor for Armed Forces Classic

Participating in this sponsorship deal:

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About Sponsor:

Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states. The stores were founded in 1939 by Cal Turner in Scottsville, Kentucky as J.L. Turner & Son, Inc. In 1968 the business changed its name to Dollar General Corporation. In 2007 the company was acquired by the private equity firm Kohlberg Kravis Roberts & Co. (KKR), which took the company public in 2009.

About Property:

The Armed Forces Classic is a college basketball game that is played in front of military members and their families stationed outside the continental United States.

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