Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. Based in Manhattan, Everlast's products are sold across more than 75 countries. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.
Bellator MMA is a mixed martial arts promotion in the USA. Headquartered in Newport Beach, California, the company was formed in 2008 by Chairman and CEO Bjorn Rebney. Bellator’s events are primarily structured around tournaments.