Farm Bureau Insurance signs on as official sponsor for Fort Worth Stock Show & Rodeo
Participating in this sponsorship deal:
About Sponsor:
FBL Financial Group, Inc. is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
About Property:
The Southwestern Exposition and Livestock Show, known commonly as the Fort Worth Stock Show and Rodeo is the oldest continuously running livestock show and rodeo. It has been held annually in Fort Worth, Texas since 1896, traditionally in mid-January through early February.
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