Gatorade signs on as official sponsor for Country Music Marathon & 1/2 Marathon
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Country Music Marathon is located in Nashville, TN. The route begins in Centennial Park and continues along many of Nashville's sights including music row, Belmont University, the State Capitol Building, the Cumberland River, Shelby Park, Shelby Bottoms Greenway, and ends outside LP Field, home of the Tennessee Titans. Many bands and high school cheerleaders entertain runners and walkers and friends, families, and neighbors join in cheering everyone on. The marathon is followed by an evening concert which has previously featured Sara Evans, Phil Vassar, Jo Dee Messina, Brad Paisley, and Lee Roy Parnell among others.