Gatorade signs on as official sponsor for U.S. Open Series
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The US Open Series is the six-week summer tennis season linking 10 ATP World Tour and WTA Tour tournaments together. The Series leads to the US Open. It is often referred to as the U.S. or North American hard court season.