Haggar signs on as official sponsor for Duke's Mayo Bowl
Participating in this sponsorship deal:
About Sponsor:
Haggar Clothing Co. is a manufacturer of men's clothing based in Dallas, Texas. The Haggar Clothing Company was founded in 1926 in Dallas, Texas by Lebanese immigrant Joseph M. Haggar. Haggar popularized the term "slacks" for men's pants in the 1940s.[2] This term, as cited by the Oxford English Dictionary, was used for “loosely cut trousers for informal wear,” in 1824.[3] In 2005, Haggar Corp. was acquired by a group of private investors led by Infinity Associates.[4] The company began a marketing campaign called "Making Things Right" to strengthen ties with retailers and improve its brand's image among consumers.[1]
About Property:
The Duke’s Mayo Bowl is an annual college football bowl game that has been played at Bank of America Stadium in Charlotte, North Carolina, since 2002. The game currently features a matchup between the Atlantic Coast Conference (ACC) and the Southeastern Conference (SEC).