Harrah's signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
<a href="https://sponsorpitch.com/sponsors/caesars-entertainment">Caesars Entertainment Corporation</a> is an American public gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with annual revenues of $8.9 billion . Caesars is owned by Hamlet Holdings, a joint venture of Apollo Global Management and Texas Pacific Group, with Blackstone Group holding a minority stake.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.