Heineken signs on as official sponsor for Philly Cycling Classic
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
From the Manayunk Wall to the last USPRO title awarded here in 2005, Philadelphia is featured prominently in the history of cycling in the United States. The goal of Parx Casino Philly Cycling Classic is to bring renewed energy, fresh ideas and passionate leadership to start a new tradition and establish a new identity for Philadelphia in pro cycling.