Heineken signs on as official sponsor for TCM Classic Film Festival
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
Turner Classic Movies will welcome legendary stars, award-winning filmmakers and classic movie fans from around the globe for the four-day cinematic celebration, which this year will center on the theme Cinematic Journeys: Travel in the Movies. Held in Hollywood, California this coming April, the TCM Classic Film Festival is in its fourth year.